Page 1 of Google Went From a Liability to a Client Magnet. 89% Negative Result Suppression.
A dismissed bar complaint from 2019 and two unfavorable news articles dominated the first page of Google results for the attorney's name, costing an estimated $200K+ in lost client opportunities annually.
What Was Happening
The client is a senior partner at a mid-size litigation firm. In 2019, a disgruntled opposing party filed a bar complaint that was dismissed within 60 days — but the complaint filing was covered by two legal news outlets. Those articles, plus the state bar's public docket page showing the (dismissed) complaint, occupied positions 2, 4, and 7 on the first page of Google results for the attorney's name. Every prospective client who Googled them saw "bar complaint" before anything else. The firm estimated this cost them $200K+ per year in clients who never called. The articles were factually accurate — they couldn't be removed. The bar docket was a public record. Traditional removal wasn't an option.
How We Got It Done
Long-term SERP control strategy combining new authoritative content creation, existing profile optimization, and strategic link building to push negative results off page 1.
SERP Audit & Strategy
Mapped all 30 results on the first 3 pages of Google. Identified which results could be displaced, which could be enhanced, and calculated the authority gap needed to push negative content to page 2.
Authority Asset Creation
Built or optimized 14 digital properties: personal website, LinkedIn, Avvo, Martindale-Hubbell, Super Lawyers, law firm bio, authored articles on legal publications, and social profiles.
Content Velocity Campaign
Published 8 bylined articles across legal industry publications, 3 podcast guest appearances, and 2 speaking engagement announcements — all optimized for the attorney's name as a keyword.
Link Authority Building
Acquired high-authority backlinks to owned properties through legal directories, bar association profiles, university alumni features, and industry partnerships.
Ongoing Rank Monitoring
Tracked daily SERP positions for 15+ keyword variations. Adjusted strategy weekly based on ranking movements. By month 3, two of three negative results had moved to page 2.
Maintenance & Protection
Transitioned to ongoing Shield monitoring to maintain positions and prevent negative content from resurfacing. Monthly content refresh to sustain authority signals.
What Changed
Before & After
All negative results pushed off page 1 of Google. 8 of 10 page 1 results now controlled or positive. Estimated $340K annual revenue recovery.
For five years, I watched potential clients Google me and never call. Now when they search my name, they see exactly what I want them to see — my expertise, my track record, my results. MyTakedown turned my biggest liability into my strongest marketing asset.
How We Made It Happen
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